FROM NURSE, TO ROLES IN MEDTECH MARKETING, CHAMPIONING WOMEN’S HEALTH
With
Aggie Cox
Government Affairs & Marketing Director – ANZ, Hologic
PEOPLE IN HEALTH CARE SEGMENT
Filmed in Sydney | July 2026
Aggie Cox is a senior healthcare marketing leader and women’s health advocate with over two decades of experience spanning clinical care, medical technology, and executive marketing leadership. She currently serves as Government Affairs & Marketing Director for Australia and New Zealand at Hologic, Inc., a global medical technology company dedicated to advancing women’s health through early detection, diagnosis, and treatment.
With an early career as a Registered Nurse, including frontline experience in emergency and trauma care, Aggie brings a rare clinical lens to health leadership—grounding strategy, communication, and advocacy in real patient needs. This foundation has shaped her work in ensuring women’s health messaging is evidence‑based, accessible, and designed to drive real‑world outcomes.
At Hologic, Aggie has been instrumental in elevating attention to under‑recognised and under‑treated women’s health issues, including preventive screening, sexual and reproductive health, and heavy menstrual bleeding. Her leadership has helped normalise conversations often avoided due to stigma, empowering women to seek information, diagnosis, and care earlier.
Aggie is particularly recognised for reframing marketing as a public health lever, not just a commercial function. Her work connects education, awareness, digital innovation, and clinical credibility to improve health literacy and engagement—especially among women who may delay care due to embarrassment, lack of access, or misinformation.
Aggie regularly contributes to national leadership forums, industry conferences, and community events, including International Women’s Day panels and major marketing and customer experience conferences. Her speaking focuses on the intersection of women’s health, leadership, workplace wellbeing, and purpose‑led growth, as well as resilience and non‑linear career pathways for women in leadership.
Aggie holds a Master of Marketing from Melbourne Business School and is widely respected for bridging commercial performance with social impact. She is passionate about making women’s health visible, discussable, and actionable—in healthcare systems, workplaces, and society at large.
Source: Supplied
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Launch of Australian Centre for Value-Based Health Care
The movement to value based healthcare across the industry in Australia, gained pace last month, with the Australian Healthcare & Hospitals Association launch of the Australian Centre for Value-Based Health Care.
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Evolution in consumer diagnostics with saliva based pathology
Since the COVID-19 pandemic, consumer diagnostics have rapidly advanced, with more people becoming aware of and comfortable using at-home testing. These tests provide greater convenience, control, and empowerment, allowing individuals to monitor their health without immediately consulting a healthcare professional. Recently, this shift has been particularly impactful in areas such as pregnancy testing, where saliva-based diagnostics now enable earlier and more accessible detection.
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Belonging in a medical device company
Edith de Boer is the HR Director for Zimmer Biomet in Australia and New Zealand. Her career originally was in telecommunications and consulting in Europe. After leaving The Netherlands, Edith worked into the Australian medical research industry, before moving into a human resources role at Zimmer Biomet. Edith spoke to Australian Health Journal about her role and the organisation.
