FROM NURSE, TO ROLES IN MEDTECH MARKETING, CHAMPIONING WOMEN’S HEALTH
With
Aggie Cox
Government Affairs & Marketing Director – ANZ, Hologic
PEOPLE IN HEALTH CARE SEGMENT
Filmed in Sydney | July 2026
Aggie Cox is a senior healthcare marketing leader and women’s health advocate with over two decades of experience spanning clinical care, medical technology, and executive marketing leadership. She currently serves as Government Affairs & Marketing Director for Australia and New Zealand at Hologic, Inc., a global medical technology company dedicated to advancing women’s health through early detection, diagnosis, and treatment.
With an early career as a Registered Nurse, including frontline experience in emergency and trauma care, Aggie brings a rare clinical lens to health leadership—grounding strategy, communication, and advocacy in real patient needs. This foundation has shaped her work in ensuring women’s health messaging is evidence‑based, accessible, and designed to drive real‑world outcomes.
At Hologic, Aggie has been instrumental in elevating attention to under‑recognised and under‑treated women’s health issues, including preventive screening, sexual and reproductive health, and heavy menstrual bleeding. Her leadership has helped normalise conversations often avoided due to stigma, empowering women to seek information, diagnosis, and care earlier.
Aggie is particularly recognised for reframing marketing as a public health lever, not just a commercial function. Her work connects education, awareness, digital innovation, and clinical credibility to improve health literacy and engagement—especially among women who may delay care due to embarrassment, lack of access, or misinformation.
Aggie regularly contributes to national leadership forums, industry conferences, and community events, including International Women’s Day panels and major marketing and customer experience conferences. Her speaking focuses on the intersection of women’s health, leadership, workplace wellbeing, and purpose‑led growth, as well as resilience and non‑linear career pathways for women in leadership.
Aggie holds a Master of Marketing from Melbourne Business School and is widely respected for bridging commercial performance with social impact. She is passionate about making women’s health visible, discussable, and actionable—in healthcare systems, workplaces, and society at large.
Source: Supplied
Media access credit: Medical Technology Association of Australia (MTAA)
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Navigating the health system for mental health support
Senior professionals and middle managers are experiencing increased burnout and stress, leading to higher alcohol consumption, and there is a need for better support and resources for mental health and addiction treatment in Australia, according to Ruth Limkin, Founder of The Banyans and Chief Development Officer at parent Sana Health Group.
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Rural allied health mentorship program creates opportunities for students and practice
Melanie Roll, a director and physiotherapist at Gen Health Hamilton, is dedicated to nurturing the next generation of allied health professionals. Gen Health’s support begins with a work experience program for local secondary school students, where they can observe a variety of health services and participate in an annual careers night to explore allied health career pathways.
Upon moving to tertiary education, students are offered placements through a five-week program designed to transition them from observation to supervised practice and ultimately to seeing their own patients. In their final study year, they can apply for the mentorship program, which aids the transition into private practice.
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Retaining a clinical perspective in macro level changes
Dr Shona Sundaraj BAppSc (Phty), MBBS, FRACGP, MBA is Group Medical Director at Medibank, bringing over two decades of clinical and systems experience to strategy, research and stakeholder engagement. She leads the Medibank Better Health Research Hub and Chairs the Health Research Governance Committee, guiding stakeholder engagement, competitive grant rounds and partnerships with universities, translational research centres and peak bodies to support evidence based improvement in care.
